Welcome to Metadata Deluxe’s Decision Tree!

Use the Decision Tree to help make decisions about embedding metadata in image files. The list of goals, or outcomes, in the chart below are common Use Cases that our users employ in their work. A list of data standards and tools, accompanies each Use Case to help you reach your desired goal. Note that the goals become more challenging as you move down the list. Click on a goal to find out more. We expect to add more Use Cases as we learn more about how users are working with embedded metadata.

If you would like to share your Use Case, or how you work with embedded metadata, please leave a comment below.

Desired Goal or Outcome	Choice of Data Standard	Choice of Tool
Organize personal images	IPTC Core Description Keywords	System file browser Windows File Explorer Mac Finder Adobe Bridge default panels
Provide brief descriptive metadata to end users	IPTC Core Description	Adobe Bridge default panels
Provide auto-generated technical metadata	Exif XMP File specific	Auto-generated by creation device/software
Provide Rights metadata to end users	IPTC Core IPTC Extension PLUS	Adobe Bridge default panels VRA Bridge Tools
Create rich IPTC metadata	IPTC Core IPTC Extension	Adobe Bridge default panels
Create rich standardized cultural heritage object metadata	VRA Core	VRA Bridge Metadata Tools
Pre-cataloging: add/embed preparatory cataloging metadata	IPTC Core IPTC Extension VRA Core	VRA Bridge Metadata Tools
Automatically generate PowerPoint slides/presentations with captions	IPTC Core IPTC Extension VRA Core	MetaShotPpt
View ALL embedded metadata in an image file	all	EMET ExifTool
Prepare metadata for the VRA Transform Tool
Customize Bridge's metadata palettes for local data