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Desired Goal or Outcome

Use IPTC Core and/or IPTC Extension to create rich IPTC metadata.

Choice of Data Standard

It shouldn't be surprising that the standards to use are IPTC Core and IPTC Extension.  Why?  Because they contain a rich set of fields that are supported in many mid and pro level photo applications.

Choice of Tool

Adobe Bridge has the best metadata editing tools, but other Creative Cloud applications support the same data standards.  Other mid to pro level photo editing and organizing applications usually support IPTC, as well.

Example

Bridge CC2018 side metadata panel