Adobe's Extensible Metadata Platform (XMP) is a labeling technology that allows you to embed data about a file, known as metadata, into the file itself. With XMP, desktop applications and back-end publishing systems gain a common method for capturing, sharing, and leveraging this valuable metadata — opening the door for more efficient job processing, workflow automation, and rights management, among many other possibilities.

For a good introduction to XMP, check out Adobe's 7 Steps to Understanding XMP Metadata

XMP Data Model